The Marketing Battle to Find the True Beauty in ‘Ugly Produce’

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A number of VC-backed companies have popped up over the last few years to resell aesthetically unpleasing fruits and vegetables at a discounted rate. But many believe there’s a much better way to convince consumers to add such produce to their diets

We’re all guilty of body shaming fruits and vegetables. I know I am. If given the choice between an apple with a large discolored mass…



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