How Remington’s Hyper Masculine Advertising Became Its Undoing


The Sandy Hook parents agreed on a settlement with the iconic gun manufacturer after arguing that the company’s marketing specifically targeted young men such as Adam Lanza with slogans like, ‘Consider your man card reissued’

Adam Lanza, just 20 years old, shot his mother as she slept in bed, stole her assault rifle and walked into Sandy Hook Elementary School…

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