Men’s Fitness Nutrition Awards 2024

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Welcome to the Men’s Fitness Nutrition Awards 2024, featuring the best products for Muscle & Strength, Endurance, and General Health

We know that navigating the world of nutrition can be bewildering, with every company marketing their products as being invaluable to health and fitness. Which is why we’re bringing you the Nutrition Awards 2024: to point you in the right direction and showcase the brands that really are worth your attention. 

Every product in the pages that follow – across the categories of Muscle & Strength, Endurance, and General Health – have been tried and tested by an expert team of independent nutritionists (more on those below), with each of the winners selected on the basis of nutritional merit, quality of ingredients and performance benefits.

The entry process

While nutrition brands needed to enter for a chance to be featured in these Awards, the entry process was simple and completely free. So you can be sure products that came out on top did so completely on merit. 

The testing process

The below experts tried hundreds of sports nutrition products over a period of at least eight weeks to test the efficacy of each one in real-world situations (before or after a workout, on-the-go, at breakfast, etc). They then selected their finalists based on nutritional merit, quality of ingredients, ease of use, taste and, crucially, performance benefits.

The testers

Matt Lovell headshot

Matt Lovell tested products for the Muscle & Strength category.

Matt has worked at the top of elite sports for over 25 years. As the lead nutritional clinician across multiple World Cup, World Title and Olympic medal-winning teams, Matt’s passion is helping athletes and regular fitness fanatics alike reach their peak performance potential.
mattlovellstrengthforlife.com

James Hudson headshot

James Hudson tested products for the Endurance category.

James is a registered sports nutritionist (SENr) and founder of Nutrition for Energy. He coaches fitness enthusiasts to eat to overcome inconsistent energy, so they can get more out of their training, recover faster and perform better.
nutritionforenergy.co.uk

Rob Hobson headshot

Rob Hobson tested products for the General Health category.

An award-winning, registered nutritionist and sports nutritionist with over 17 years’ experience, Rob runs London-based consultancy RHNutrition, seeing private clients and working with leading brands within the wellness industry.
robhobson.co.uk

MF Nutrition Awards 2024

MUSCLE & STRENGTH
Whey Protein

“Whey protein is a staple in most athletes’ diets,” says Matt Lovell. “And for good reason: it’s digested quickly, absorbed efficiently and generally tastes good. However, when it comes to price, nutritional profile and ingredient lists, there is a lot of variability. Whether you’re looking for a whey concentrate, isolate or hydrolysate, ideally you want a high protein content (20g or more), with low carbs and fat, and without unnecessary fillers and additives.”

Healthspan Elite All Blacks Ultimate Whey Protein BlendMen's Fitness Nutrition Awards Winner badge

Healthspan Elite All Blacks Ultimate Whey Protein Blend

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Great flavours, naturally sourced sweetener and a good, simple ingredients list made Healthspan’s Ultimate Whey Protein Blend our winner for the Nutrition Awards 2024. Pure whey protein isolate is high quality and a very pure source of whey protein, meaning it’s absorbed quickly.

Why we like it:

  • Natural ingredients
  • Readily-absorbed whey isolate rather than concentrate
  • Simple ingredients – nothing nasty

What you get:

  • 24g protein per serving 
  • 5.7g naturally occurring BCAAs per serving
  • Actazin® digestive enzymes from New Zealand kiwi fruit
  • Fully recyclable pouch
Gainful Protein PowderMen's Fitness Nutrition Awards Highly Recommended badge

Gainful Protein Powder

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Gainful personalises each powder according to your own performance goals (based on a questionnaire). There are additional flavouring packs to adjust the shakes flavour each time you make it, too, which is a nice touch. Added MCT oil makes it useful for semi-fasted or time-restricted eating patterns.

Why we like it:

  • Personalised mix
  • Nothing nasty
  • Addition of keto-assisting nutrients

What you get:

  • Protein powder tailored to you
  • 19-26g per serving 
  • Whey, keto and plant-based formulas to suit your needs
  • Free from artificial ingredients 
foodspring Whey ProteinMen's Fitness Nutrition Awards Special Mention badge

Special mention to foodspring Whey Protein (buy here), which boasts a high-quality, simple ingredients list and an impressive 24g protein per serving. 

What you get:

  • 24g protein
  • No added sugar
  • Rich in BCAAs and essential amino acids

MUSCLE & STRENGTH
Vegan Protein

“There’s been a big rise in vegan protein offerings in the last few years,” says Lovell. “Some will choose these as part of a vegan lifestyle, or for digestion, intolerance or allergy reasons to do with the need to avoid milk proteins from whey or casein. Vegan protein amino acid profile will differ slightly depending on the blend they use. Pea protein isolate is higher in glutamine and BCAAs, like whey. In testing, I was looking for isolates where possible, or hydrolysed protein options, as they will be generally higher in key aminos, potentially enabling great muscle protein.” 

Nutravita Vegan Protein PowderMen's Fitness Nutrition Awards Winner badge

Nutravita Vegan Protein Powder

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This one was used fastest out of all those opened for testing, which is testament to how good it tastes. Fortunately, it backs up flavour with substance: as well as a powerful 25g plant-based protein, you get 26 vitamins and minerals, and 18 amino acids. 

Why we like it:

  • Simple ingredients 
  • Enzymes added to aid digestion
  • Loaded with extra vitamins and minerals 
  • Great taste

What you get:

  • 25g protein
  • Added enzymes
  • 100% natural and sugar-free
Nasty Vegan Super Shake for the Men's Fitness Nutrition AwardsMen's Fitness Nutrition Awards Highly Recommended badge

Nasty Vegan Super Shake

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This is nicely enhanced with a vitamin and mineral blend. The enzyme blend is a useful addition to assist with protein digestion and absorption. It tastes great and is filled with nothing but the good stuff. 

Why we like it:

  • Added vitamin and mineral blend
  • No nasty ingredients 

What you get:

  • 25g protein
  • 26 vitamins and minerals
  • 18 amino acids
  • 4g BCAAs
SCI-MX Pro V-Gain for the Men's Fitness Nutrition AwardsMen's Fitness Nutrition Awards Special Mention badge

Special mention to SCI-MX Pro V-Gain (£17.99, sci-mx.co.uk), which packs in a huge 35g protein per serving. 

What you get:

  • 35g protein 
  • BCAAs
  • Fortified with micronutrients

MUSCLE & STRENGTH
Clear Protein

More squash than milkshake, clear protein is light and refreshing – and often less calorific than whey protein alternatives. If you find conventional shakes a bit sickly, clear protein could be your best bet. “It’s worth noting that all of these mixed with a fair amount of foam,” says Lovell. “It does go down eventually, but you need to mix the shake, then wait for the foam to reduce back before drinking.”

Protein Works Clear Diet Whey Protein for the Men's Fitness Nutrition AwardsMen's Fitness Nutrition Awards Winner badge

Protein Works Clear Diet Whey Protein

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As well as 20g protein, Protein Works’ Clear Whey contains a few very useful additions, including Acetyl L Carnitine for assisting fatty acid transport into cells; green tea extract for additional fat-burning potential; and a B-vitamin blend for energy production and some methylation support. Added chromium also helps with normal glucose and insulin metabolism.

Why we like it:

  • Added fat-burning ingredients
  • Great taste
  • Mixes well

What you get:

  • 20g whey protein isolate
  • Just 82 calories
  • Six different flavours
PhD Smart Clear Whey Protein Powder for the Men's Fitness Nutrition AwardsMen's Fitness Nutrition Awards Highly Recommended badge

PhD Smart Clear Whey Protein Powder

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PhD has used hydrolysate whey, the purest and most expensive, ultra-refined whey. As such, it’s a very pure product (other than the sweetener sucralose). Whey protein hydrolysate has the highest insulin index of almost any food, so to help spike insulin post-workout and provide plentiful amino acids this is a solid product.

Why we like it:

  • Purest source of whey in this category
  • Simple ingredients list

What you get:

  • 20g whey protein hydrolysate
  • 85 calories
  • Less than 1g sugar
foodspring Clear Whey for the Men's Fitness Nutrition Awards 2024Men's Fitness Nutrition Awards Special Mention badge

Special mention to foodspring Clear Whey (£29.99, foodspring.co.uk), which contains 26g protein per serving – high for a clear protein.

What you get:

  • 26g protein
  • Sugar-free 

MUSCLE & STRENGTH
Protein Bars

Protein bars are the snack of choice for anyone leading an active lifestyle, providing an on-the-go alternative to more cumbersome shakes and time-intensive meals. “In picking the winner in this category,” says Lovell, “I was looking for natural ingredients where possible, and obviously the grams of protein per serving.”

Barebell Protein Bar for the Men's Fitness Nutrition Awards 2024Men's Fitness Nutrition Awards Winner badge

Barebell Protein Bar

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Offering a really delicious range of flavours, the main problem you’ll have here is not eating too many and getting the ‘laxative effect’ listed on the website. There’s a decent minimum 15g protein per bar, and a nice melt-in-the-mouth softness to the texture. 

Why we like it:

  • 12 genuinely tasty flavours
  • Good amount of protein

What you get:

  • 15g-16g protein 
  • 213 calories
  • 21g carbs
The Protein Ball Co Protein Balls for the Men's Fitness Nutrition Awards 2024Men's Fitness Nutrition Awards Highly Recommended badge

The Protein Ball Co Protein Balls

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For completely natural ingredients, a sweet-and-salty taste, and some added nutrients, The Protein Ball Co is the best choice if clean eating is your number-one priority. OK, so the 10g protein per bag isn’t a match for other bars, but that still makes for a muscle-building snack – and a natural, healthy one at that.  

Why we like it:

  • No artificial sweeteners
  • Natural ingredients 

What you get:

  • 10g protein
  • Better taste than most protein bars
  • Added vitamins B12, C and D3
SCI-MX Ultra Mass Protein Bar for the Men's Fitness Nutrition Awards 2024Men's Fitness Nutrition Awards Special Mention badge

Special mention to the SCI-MX Ultra Mass Protein Bar (buy here) which, at 25g protein and 375 calories per bar, is the best choice for anyone who finds it difficult to pack on muscle.

What you get:

  • 25g protein
  • 375 calories 
  • 1.5g fibre

MUSCLE & STRENGTH
Vegan Protein Bars

Plant-based protein bars have come a long way, and most now not only match whey protein for post-workout appeal, but also in terms of their recovery credentials. Blends, or single-protein sources – such as pea, soy, hemp, rice, pumpkin seed to name a few – are widely available. Many people opt for rice and pea blends, as they tend to be gentle on the stomach and provide high amounts of the essential amino acids.

foodspring vegan protein bar for the Men's Fitness Nutrition Awards 2024Men's Fitness Nutrition Awards Winner badge

foodspring Vegan Protein Bar

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Great taste and good-quality ingredients make foodspring our number-one vegan protein bar. The use of pea protein isolate provides a solid, high-quality protein source for a protein bar, and a lack of sucralose – a synthetic sweetener – make these as a much healthier snack too. 

Why we like it:

  • Tastes excellent
  • Decent amount of protein
  • No added sucralose

What you get:

  • 18g protein 
  • Soy- and gluten-free
  • 5g fibre 
Protein Works Ridicukous Vegan Protein Bar for the Men's Fitness Nutrition Awards 2024Men's Fitness Nutrition Awards Highly Recommended badge

Protein Works Ridiculous Vegan Protein Bar

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These are perhaps the best-tasting bars I tested, with just the right amount of sweetness. They’re just pipped to the post by foodspring because of the higher protein content, but 15g is still a worthy amount. Again, these are naturally sweetened, with no sucralose, and contain over 7g gut-healthy fibre per bar. 

Why we like it:

  • Top-tier taste
  • Naturally sweetened
  • Free from nasties 

What you get:

  • 15g protein
  • Free from gluten and palm oil
  • No artificial colours, flavours or preservatives
Healthspan Elite All Blacks Plant-Based HiLo Protein Bar for the Men's Fitness Nutrition Awards 2024Men's Fitness Nutrition Awards Special Mention badge

Special mention to Healthspan Elite All Blacks Plant-Based HiLo® Protein Bar (buy here), which has a nice amount of crunch and mighty 21g protein. Contains maltitol, though, which – although a safe sugar substitute – can disagree with some people’s guts.

What you get:

  • 21g protein
  • 7.8g fibre
  • Informed Sport approved (suitable for competing athletes)

MUSCLE & STRENGTH
Pre-workouts

“This is a really interesting and varied category,” says Lovell, “and it was hard to pick a winner. In testing, I was looking for a prolonged effect, without much of a ‘come down’ – although some levelling off is inevitable after taking stimulants. I was also looking for products without too many added artificial sweeteners, which can be unavoidable in sports nutrition. It would be great to see more of a shift towards natural sweeteners.”

foodspring Energy Aminos for the Men's Fitness Nutrition Awards 2024Men's Fitness Nutrition Awards Winner badge

foodspring Energy Aminos

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What I really like about foodspring’s pre-workout offering is the mix of the amino acids L-arginine and L-citrulline, which contribute to better muscle pumps. Energy Aminos also contains higher levels of beta alanine than other pre-workouts, which has been shown to increase exercise capacity and reduce fatigue.

Why we like it:

  • Prolonged effect
  • Nothing nasty
  • Added vitamins

What you get:

  • 170mg caffeine
  • 8.8g protein
  • Essential aminos
SCI-MX X-Plode Pre-Workout for the Men's Fitness Nutrition Awards 2024Men's Fitness Nutrition Awards Highly Recommended badge

SCI-MX X-Plode Pre-Workout 

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A really well-constructed pre-workout, containing high levels of L-citrulline and beta alanine (3.2g per serving), alongside brain-supporting nootropics DMAE and choline. Magnesium is nice to see in there, too, for heart health. Worth noting that 250mg caffeine per serving is a lot, so not one for the caffeine-sensitive.

Why we like it:

  • Good source of performance-boosting L-citruline 
  • Most noticeable stimulant effect
  • Best use of multiple ingredients

What you get:

  • 250mg caffeine
  • 3.2g beta alanine
  • 6g L-citruline malate
Protein Works Raze Extreme for the Men's Fitness Nutrition Awards 2024Men's Fitness Nutrition Awards Special Mention badge

Special mention to Protein Works Raze Extreme (buy here), which provides the longest-lasting effect of any pre-workouts on test, with minimal ‘crashing’. Added theanine helps balance and prolong the caffeine effect.

What you get:

  • 150mg EnXtra®, shown to heighten the effects of caffeine
  • 200mg caffeine
  • 3.5g creatine

MUSCLE & STRENGTH
Creatine

“I’m a big fan of creatine, and it’s one of the best-studied sports supplements,” says Lovell. “It’s valuable not only for muscle and strength, but also reducing fatigue and improving cognitive function. Micronised versions, in which the creatine particles are smaller and so absorb quicker, get a higher vote from me.”

Protein Works Creatine Extreme for the Men's Fitness Nutrition Awards 2024Men's Fitness Nutrition Awards Winner badge

Protein Works Creatine Extreme

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The only creatine loading complex in this category, with a hefty 7g creatine – delivered from three different premium-sourced creatines – Creatine Exteme could just as easily sit within a caffeine-free pre-workouts category – and win that too. The inclusion of AAKG, glycine, taurine, beta-alanine, dextrose and chromium for insulin support make this a clear winner.

Why we like it:

  • Big dose of creatine per serving
  • Can be used as pre-workout stimulant
  • Range of tasty flavours

What you get:

  • 7g creatine
  • Essential aminos
  • ‘Creatine super blend’ made up of three premium-sourced creatines
Known Creatine Gummies for the Men's Fitness Nutrition Awards 2024Men's Fitness Nutrition Awards Highly Recommended badge

Known Creatine Gummies

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These are not only genuinely delicious, but the glucose content means they make for brilliant intra-workout use. 3g creatine per serving is towards the lower end, but for a quick top-up these are the best gummies I tested. 

Why we like it:

  • Delicious, natural flavour
  • Easily portable 

What you get:

  • 3g creatine
  • Pineapple flavour
  • 6 gummies per serving
VOW Creatine Chews for the Men's Fitness Nutrition Awards 2024Men's Fitness Nutrition Awards Special Mention badge

Special mention to VOW Creatine Chews (buy here), which pack 5g creatine per serving and are available in three fruity flavours. 

What you get:

  • 5g creatine
  • 3 calories per chew
  • 100% vegan

MUSCLE & STRENGTH
Protein Cereals

We’d all love a well-balanced, nutritionally complete breakfast every morning, but sometimes life gets in the way. When that happens, you need convenience that doesn’t come with a health cost. These products achieve exactly that, providing a hit of protein to kick-start the recovery process first thing. “What an excellent idea,” says Lovell. “An enhanced, easy-to-make solution to all the low-protein, high-sugar breakfast options out there.” 

Protein Works Superfood Breakfast BowlMen's Fitness Nutrition Awards Winner badge

Protein Works Superfood Breakfast Bowl

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High-quality, nutrient-dense ingredient choices – including slow-release carbs for sustained energy, and healthy fats in the form of various seeds – and a substantial 15g protein makes Protein Works’ Superfood Breakfast Bowl my stand-out protein cereal. Easy to make – add two scoops, some milk, then pop in the microwave – and packed with the right stuff to get your day off to a flyer.

Why we like it:

  • Best for variety of options
  • Good amount of protein
  • High in fibre and nothing but healthy ingredients

What you get:

  • 15g protein
  • 281 calories
  • 100% real food ingredients and four flavour options
ELEAT High Protein CerealMen's Fitness Nutrition Awards Highly Recommended badge

ELEAT High Protein Cereal

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ELEAT uses soy protein, which may divide opinion, but the taste and serious levels of crunch makes for a pleasant recovery-boosting breakfast option. You get 8g fibre per serving, too, which contributes to good gut health, and the five distinct flavour options should offer something for everyone. 

Why we like it:

  • Extremely crunchy 
  • Good amount of protein
  • Recyclable pouches

What you get:

  • 15g protein
  • 8g fibre 
  • Five flavour options
The Great British Porridge Co High Protein, Low Sugar Porridge PouchMen's Fitness Nutrition Awards Special Mention badge

Special mention to The Great British Porridge Co High Protein, Low Sugar Porridge Pouch (buy here), which is all-natural, sweetened with dates, and the 9.4g protein is easily topped up with a scoop of your favourite powder.

What you get:

  • 9.4g protein
  • 100% natural ingredients
  • Clean, healthy taste

ENDURANCE
Energy Gels

When you’re struggling halfway through a run or ride, there are now a wide variety of gels – beyond the high-fat, high-sugar chocolate bars of old – for providing an instant hit of energy, getting your levels back up in an instant.

Protein Rebel Maple IgniteMen's Fitness Nutrition Awards Winner badge

Protein Rebel Maple Ignite Energy Gel

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Just wow! I tried this gel (if you can really call it that, as it’s just two ingredients – maple syrup and salt) on a cold and wet trail run in November. As soon as the sweet, salty syrup hit my tongue it bounced off my taste buds. I was instantly energised and the weather suddenly felt like less of an issue. The majority contain added electrolytes, too, to aid hydration and focus. 

Why we like it:

  • Great flavour – nice amount of salt to enhance the maple 
  • More runny texture than most gels makes it easier to consume
  • Just two ingredients – no thickeners or sweeteners

What you get:

  • 24g carbs
  • Naturally-occurring electrolytes (110mg sodium, 90mg potassium and 27mg calcium)
  • 100% natural ingredients 
Precision Fuel & Hydration PF90 GelMen's Fitness Nutrition Awards Highly Recommended badge

Precision Fuel & Hydration PF90 Gel

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These are perfect for anyone doing ultra-endurance activities with high carbohydrate demands. Sports nutrition literature suggests if you’re exercising for three or more hours and you want to push hard, you should be aiming for 60-90g carbs per hour – that’s a lot! The larger serving in these gels makes hitting your carbohydrate requirements a breeze, but my advice would be to slowly increase your intake to train your gut to tolerate those very high numbers.

Why we like it:

  • Easy to gulp down, even when you’re a bit dehydrated
  • Neutral flavour that’s perfect when you’re tired and facing ‘flavour fatigue’
  • Perfect if you’ve been on the move for three hours or more

What you get:

  • 90g carbs per pouch (each pouch contains three servings)
  • No artificial ingredients
  • Neutral taste
Healthspan Elite Energy GelMen's Fitness Nutrition Awards Special Mention badge

Special mention to the Healthspan Elite Energy Gel (buy here). I particularly liked the passion fruit option, which is made from actual fruit rather than ‘natural flavouring’ and contains 24g fast-acting carbs.

What you get:

  • Added electrolytes (sodium, potassium and calcium)
  • 24-25g carbs
  • Informed Sport approved 

ENDURANCE
Energy Chews

Energy chews and gummies have burst onto the scene as the more substantial alternative to liquid gels. For anyone who finds gels too sickly, chews can be a more pleasant eating experience – though you’ll often need to consume a few to get the same carb hit as one gel. 

Healthspan Elite Kick-Start Caffeine GumMen's Fitness Nutrition Awards Winner badge

Healthspan Elite Kick-Start Caffeine Gum 

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Minty and refreshing, the best bit is that the caffeine is absorbed in your mouth (as opposed to through your digestive system) so you will get that energy lift quicker than from a caffeine product you have to ingest. That makes it a helpful weapon to have when experiencing a sudden dip. In the past, I have recommended this product to clients who need / want a caffeine strategy but don’t like coffee. Start chewing 15 minutes before your session (remove before you start if you’re doing high intensity) and see how you fly! 

Why we like it:

  • Hits quickly 
  • Great taste – often you can taste added caffeine, but not here
  • Informed Sport approved, so suitable for professional athletes

What you get:

  • 100mg caffeine in each piece of gum
  • Quick absorption through lining of the mouth
  • Vegan-friendly
Science in Sport Beta Fuel Energy ChewMen's Fitness Nutrition Awards Highly Recommended badge

Science in Sport Beta Fuel Energy Chew

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Kind of like the texture of raw jelly, if you ever ate that as a child (just me?), with a whopping 46g carb per serving. This chew really packs a big fuelling punch, while being small in volume. That makes it perfect for those who struggle to eat/fuel on the move. It’s easy to get down, not too chewy, and the flavour is easy to handle on the go.

Why we like it:

  • Big hit of carbs
  • Easy to consume – not too chewy or sticky
  • I found myself actively looking forward to these chews over others I tried

What you get:

  • 45g carbs
  • 190 calories
  • Vegan-friendly
Caffeine Bullet Ginger Roars Energy ChewsMen's Fitness Nutrition Awards Special Mention badge

Special mention to Caffeine Bullet Ginger Roars Energy Chews (buy here), which have a nice gingery taste with a caffeine kick. This is a great concept for a product, because ginger can cut through other relentlessly sweet-tasting fuelling options.

What you get:

  • 33mg caffeine 
  • 3.7g carbs
  • No artificial sweeteners

ENDURANCE
Energy Drinks

Looking for a natural lift without loads of sugar and additives? These energy drinks are ideal for an instant, hydrating boost – with added functional ingredients for focus and alertness.

Precision Fuel & Hydration Carb Only Drink MixMen's Fitness Nutrition Awards Winner badge

Precision Fuel & Hydration Carb Only Drink Mix

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This is the perfect product for those who really want to personalise their nutrition for endurance and ultra-endurance performance. There are no electrolytes by design, to allow you to vary the amount of sodium you consume. That’s smart, because different people will have different sodium requirements, so this product brings carbs at whatever quantity you want, and you can then add the electrolytes you need. Don’t know how much you need? Just scan a QR code that comes with your products and book a free call with one of their nutritionists. Sorted.

Why we like it:

  • Allows for personalised carb and electrolyte intake
  • Neutral flavour to prevent flavour fatigue
  • 100% recyclable packaging

What you get:

  • 120g carbs per litre
  • No artificial ingredients
  • Informed Sport approved
Cellucor C4 Smart EnergyMen's Fitness Nutrition Awards Highly Recommended badge

Cellucor C4 Smart Energy

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I’m partial to a nootropic ingredient – something that can enhance cognitive function – which is why I like C4 Smart Energy. As well as caffeine, these cans contain choline bitartrate, which is a precursor to acetylcholine (a neurotransmitter in the brain). Basically, this is a chemical in the brain that helps us think. Over the day acetylcholine becomes a little depleted, resulting in mental fatigue, so a C4 in the morning gives energy for the start of the day and offsets mental fatigue at the end. Smart energy indeed. 

Why we like it:

  • Nootropic blend for all-day mental clarity
  • Caffeine, but not too much
  • Great flavours with Mango, Red Berry Yuzu and Watermelon

What you get:

  • 106mg caffeine
  • Six calories
  • Three flavour options
science in sport go energy powderMen's Fitness Nutrition Awards Special Mention badge

Special mention to Science in Sport GO Energy Powder (buy here), which is a very solid all-rounder, containing 47g carbs and some electrolytes. If you want to experiment with some liquid fuelling, this is a good place to start.

What you get:

  • 47g carbs
  • 189 calories
  • Vegan-friendly

ENDURANCE
Electrolytes

Endurance sessions mean attention to hydration and electrolyte balance. Sweating is your body’s defence system against overheating. Unfortunately, though, when you sweat you lose some important minerals known as electrolytes, including sodium and potassium. Electrolytes support a number of bodily functions, including energy production and fluid balance. Top your reserves up with the following products.

Precision Fuel & Hydration PF 1500Men's Fitness Nutrition Awards Winner badge

Precision Fuel & Hydration PF 1500 (packets)

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This product comes out on top, because it has the best formulation for endurance sports, including significantly more sodium compared with the other electrolytes. That’s what you need if you’re going long distance, because sodium is by far the electrolyte we lose the most of and therefore have a greater need to replace. A small amount of added sugar helps to activate the sodium-glucose cotransporters, boosting hydration further. Finally, the amount of carbs has been well thought through, because it is ‘hypotonic’, which again is better for hydration. 

Why we like it:

  • Great for heavy sweaters, with high sodium losses
  • Fantastic, well-thought-out formulation
  • Ability to personalise (by choosing the 500, 1000 or 1500 product)

What you get:

  • 1,500mg sodium
  • No artificial ingredients
  • Informed Sport approved
Precision Fuel & Hydration PF 1500 tabletsMen's Fitness Nutrition Awards Highly Recommended badge

Precision Fuel & Hydration PF 1500 (tablets)

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Precision Fuel & Hydration takes second spot too, because – as the name suggests, the products are precise. They provide exact drinking directions, which mean you get a consistent amount of sodium per litre of fluid consumed. In fact, that’s what the PH1500 stands for: there will be 1,500mg of sodium in this product per litre, when mixed according to their pack instructions. I often advise this as part of a specific ‘hyperhydration’ sports nutrition strategy for my endurance clients, before they compete in the heat. 

Why we like it:

  • Perfect for a hyperhydration strategy
  • Unflavoured to reduce flavour fatigue
  • Highly specific directions for use (great for providing consistent results) 

What you get:

  • 1,500mg sodium
  • 16 calories per tablet
  • Vegan-friendly
Healthspan Elite Activ HydrateMen's Fitness Nutrition Awards Special Mention badge

Special mention to Healthspan Elite Activ Hydrate (buy here), which is ideal for anyone not doing super-long endurance sessions (less than three hours), but do want to top up their electrolytes.

What you get:

  • 300mg sodium
  • Citrus and berry flavours
  • Informed Sport approved

ENDURANCE
Energy Supplements

Beyond gels, chews and other mid-effort pick-me-ups, there’s a range of supplements designed to be taken on a daily basis. These products support not only your endurance performance, but day-to-day vitality and mental focus. 

Science in Sport Beta AlanineMen's Fitness Nutrition Awards Winner badge

Science in Sport Beta Alanine 

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Beta-alanine has been shown to increase performance during high-intensity efforts lasting between one and four minutes. However, to enjoy this energy boost you need to have 4-6g per day for a minimum of four weeks. So even if it’s is in your pre-workout, you’re probably not getting the benefits because you need to properly load on it. This SiS product allows you to do just that. My advice would be to have five capsules daily for four to ten weeks. You may experience ‘beta tingles’, but they’re completely harmless.

Why we like it:

  • Made for high-intensity efforts
  • Not mixed with other ingredients, allowing you to get your dose right
  • Beta-alanine is supported by science for its efficacy when loaded correctly

What you get:

  • 1.6g beta alanine
  • Tablet form
  • Suitable for vegetarians
Dirtea Cordyceps Mushroom Tea PowderMen's Fitness Nutrition Awards Highly Recommended badge

Dirtea Cordyceps Mushroom Tea Powder 

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Cordyceps mushrooms are known for their energy-giving properties. The active compound in cordyceps helps the body produce adenosine triphosphate (ATP), which is found in every cell and performs crucial energy-giving processes. ATP supplementation has been shown to improve everything from muscular strength and power, to endurance. Currently, I’m adding this powder to a mid-afternoon miso soup snack, in which the flavours combine really well. 

Why we like it:

  • Versatile powder – add it to soups, foods or drink as tea
  • Large serving of cordyceps 
  • Sustained energy throughout the day

What you get:

  • 100% organic
  • Earthy, nutty taste
  • Third-party batch tested
The Herbtender Rise & ShineMen's Fitness Nutrition Awards Special Mention badge

Special mention to The Herbtender Rise & Shine (buy here). These tablets contain a blend of panax ginseng and reishi mushroom, which contain compounds to improve energy and focus, and boost immunity.

What you get:

  • Clean, natural ingredients
  • Sustainable packaging
  • Vegan-friendly

GENERAL HEALTH
Ready Meals

For the days when you’ve got zero time to whip together a balanced lunch or dinner, nutritionally sound ready meals can take the hassle out of healthy eating.

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Fresh Fitness Food

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Aside from being a tailored service built around the macro needs of your training and lifestyle, Fresh Fitness Food has an impressive focus on the quality of ingredients and the experts they use to develop the meals. The company uses good-quality veg, meat and fish suppliers – all of which feature on the website. Customers are also assigned a nutritionist to help adapt their meals in line with their training plans. I found the app really useful, too, with full details on all of the meals you’ve ordered. 

Why we like it:

  • Personalised meal plans designed by expert nutritionists
  • Adaptability of meal plans in accordance with training goals
  • Good-quality ingredients sourced from trusted suppliers

What you get:

  • Tailored meals based on nutritionist recommendations
  • Chef-made food
  • Accompanying app to track macros
AllplantsMen's Fitness Nutrition Awards Highly Recommended badge

Allplants

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This is a brilliant option for busy people looking for a frozen meal option that’s more convenient than having fresh delivered. The food is developed by chefs – including a guest residency every month – and nutritionists, and it’sall completely plant-based, using good-quality ingredients sourced locally, with sustainability in mind. There’s a nice range of dishes on offer to suit different tastes, and they come in a range of portion sizes. There’s also a lot of flexibility, so you can order breakfasts, lunches, dinners, or a combination of all three with a bundle package.

Why we like it:

  • Wide range of nutritious, plant-based meals designed by chefs with the help of a nutritionist
  • Good-quality ingredients with a heavy focus on sustainability
  • Flexible ordering service so you can fit meals around your needs and lifestyle 

What you get:

  • 100% plant-based food
  • Flash-frozen meals to lock in nutrients
  • Sustainable packaging
The Gym KitchenMen's Fitness Nutrition Awards Special Mention badge

Special mention to The Gym Kitchen (buy here), which provides nutritionally balanced ready meal options that are healthy and high in protein. 

What you get:

  • Frozen, chilled, pizza, dessert and dairy options
  • Quick-cook grains pouches
  • Free delivery over £30

GENERAL HEALTH
Snack Bars

Snack choice can make or break a busy day. Choose a junky, high-sugar option and your increased productivity is likely to end with an energy crash. But snack on something that’s healthy and nutritious, and you’ll get the energy boost you need to make it to mealtime. 

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foodspring Protein Balls

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These are an excellent option for anyone looking for a healthy snack that’s naturally high in protein. The ingredients list is pleasantly short, given the ultra-processed nature of many snacks currently on the market. This product is predominantly made from dates and cashews, which means it is also a natural source of other nutrients. The use of pea and brown rice protein is a good option for a vegan snack, too, creating a high-quality protein source containing all the essential amino acids. 

Why we like it:

  • Nourishing protein snack 
  • Made from natural ingredients 
  • Short, clean ingredients list

What you get:

  • 8g protein
  • 186 calories
  • Just seven ingredients and nothing artificial
Magic Spoon Treats Combo PackMen's Fitness Nutrition Awards Highly Recommended badge

Magic Spoon Treats Combo Pack

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These are a fun snack with a solid nutritional profile, offering a generous source of fibre and protein, as well as being low in sugar. The bars are made with whey protein, and the soft texture is reminiscent of some favourite childhood snacks – only much healthier. The list of ingredients does feel a little long versus some of the other snacks on the market, but that doesn’t necessarily make them unhealthy.

Why we like it:

  • A good source of protein and fibre
  • Something different to a traditional protein bar
  • Keto-friendly, with just 2g carbs

What you get:

  • 16 cereal bars
  • 12g protein
  • 2g carbs and 1g sugar
One Good Thing Protein BarsMen's Fitness Nutrition Awards Special Mention badge

Special mention to One Good Thing Protein Bars (buy here), which are a good source of protein and fibre, and feature a novel way of packaging that saves on waste. 

What you get:

  • 130 calories
  • 7.5g protein
  • 100% natural ingredients

GENERAL HEALTH
Digestive Supplements

Digestive supplements are having a moment, as a growing bank of data supports the role that ‘good’ bacteria and digestive enzymes play in everything from physical fitness to mental wellbeing. 

Seed DS-01 Daily SynbioticMen's Fitness Nutrition Awards Winner badge

Seed DS-01® Daily Synbiotic

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This is an impressive symbiotic supplement (containing pre and probiotics) that’s heavily backed by science and quality engineering. The formulation contains over 50-billion bacteria measured in AFU, which is believed to be a more accurate measure than CFU. The blend of bacteria is well thought through, with 24 strains shown to have multiple specific health benefits. The technology used is impressive, too, as it’s been designed to increase the survival of bacteria through the intestines to the colon. The product is also GMP approved, which means it’s been batch tested for quality. 

Why we like it:

  • High-quality product containing a well-researched blend of prebiotics and probiotics
  • Well-designed and tested to maximise probiotic delivery into the colon
  • Thoroughly tested for product quality

What you get:

  • Probiotic and prebiotic supplement
  • Free from synthetic coatings
  • Sustainable packaging
Correxico ProBio+Men's Fitness Nutrition Awards Highly Recommended badge

Correxico ProBio+

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A great probiotic supplement that has been formulated to British medical standards, and the blend of 12 different strains of bacteria – mostly bifidobacterium and lactobacillus strains – are well-researched. As well as prebiotics, this blend contains postbiotics, which are becoming more popular – they are the bioactive compounds that probiotic bacteria produce when they feed off prebiotics. This product uses apple cider vinegar, which contains acetic acid, the short chain fatty acid associated with several health benefits. The supplement is also free of additives such as fillers, binders and artificial sweeteners. 

Why we like it:

  • Well-researched blend of probiotics blended by expert doctors
  • Contains a postbiotic associated with health benefits
  • Natural design free of additives

What you get:

  • Probiotic and prebiotic supplement
  • Created by a British medical doctor
  • Recyclable packaging
Evexia 10 Billion Live CulturesMen's Fitness Nutrition Awards Special Mention badge

Special mention to Evexia 10 Billion Live Cultures (buy here), a good additive-free probiotic supplement containing several well-researched strains of bacteria to support the gut microbiome, as well as prebiotics. 

What you get:

  • Pre and probiotics
  • No bulking agents
  • One-a-day capsules

GENERAL HEALTH
Brain Health

Nootropics are the new kids on the health supplement block. They’re ‘smart drugs’, containing compounds that have been shown to improve cognition, focus, mood and stress resistance. It’s still an emerging area, so look for brands that can prove there’s genuine research behind their claims.   

ThesisMen's Fitness Nutrition Awards Winner badge

Thesis

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This is a truly innovative product and service from a brand that recognises nootropics are not a one-size-fits-all solution. Thesis tailors its packages to suit your individual needs, which includes health goals and brain chemistry. There is plenty of science to back up their claims, and the ingredients chosen are based on clinical trials to prove their effectiveness on cognition. The process seems simple and there is ongoing support to adapt your blend, so your supplements can evolve with you as you use them. 

Why we like it:

  • Personalised nootropic blends
  • Good-quality ingredients backed by clinical trials
  • Support to tailor your supplements as your needs evolve

What you get:

  • Build your own nootropics box
  • Starter kit 
  • Advice from a wellness coach
PhD LIFE ResetMen's Fitness Nutrition Awards Highly Recommended badge

PhD LIFE Reset Sleep Supplements

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This is a really effective supplement, containing the most widely researched ingredients to support sleep. The blend targets two key areas: the production of melatonin and natural sources of this hormone; and ingredients such as magnesium and L-theanine which bind to GABA receptors in the brain to prevent overstimulation of neurons that lead to anxiety. It’s a neat combination of compounds in one capsule, with the doses on offer shown to be beneficial. 

Why we lIke it:

  • Good combination of ingredients that have been well-researched for their sleep benefits
  • Blend also targets anxiety, which is a key sleep marauder

What you get:

  • L-tryptophan, L-theanine, 5-HTP and magnesium
  • Easy-swallow capsules
Known Vegan Multi Mushroom ComplexMen's Fitness Nutrition Awards Special Mention badge

Special mention to Known Vegan Multi Mushroom Complex (buy here). This gummy range of supplements are brilliantly innovative, and the mushroom complex is a unique offering in the market, containing a useful blend of quality adaptogenic ingredients.  

What you get:

  • Tub of 60 gummies
  • Blackcurrant flavour
  • Vegan

GENERAL HEALTH
Multivitamins

While it’s always wise to take a food-first approach to nutrition, a simple multivitamin is a fairly low-cost way of ensuring that your body is getting everything it needs. Seek out products with limited fillers and bulking agents. 

Better Multivitamin Oral SprayMen's Fitness Nutrition Awards Winner badge

Better Multivitamin Oral Spray 

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The unique delivery method makes this spray a convenient way to bridge any gaps in your diet. But not only is it handy; absorbing nutrients sublingually can actually be more efficient in some cases, especially with vitamins D and B12. The blend of nutrients offers key health benefits to cover the areas you want a multivitamin to support, rather than ‘over-prescribing’ in very high doses. Health benefits covered by the supplement include boosting bone health and energy metabolism, fatigue reduction, healthier skin, cognition, vision, and immunity.

Why we like it:

  • Convenient spray format believed to help with absorption of nutrients within the supplement
  • Well thought-out blend of nutrients to support key areas of health and wellness
  • Effective and realistic doses

What you get:

  • 14 essential nutrients
  • Blackcurrant and plum flavour
  • Suitable for vegetarians
Together Health Mens MultiMen's Fitness Nutrition Awards Highly Recommended badge

Together Health Men’s Multi

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This is a neat product with a focus on quality wholefood ingredients, with no additives. There is plenty of transparency about how the nutrients are sourced, and the blend is tailored specifically with men’s health in mind, with a focus on energy metabolism, immunity, testosterone production and red blood cell formation.

Why we like it:

  • Natural product using food-state ingredients
  • Clean – free of additives
  • Good blend of nutrients to support men’s health

What you get:

  • Made from whole food ingredients
  • 22 essential nutrients
  • One-a-day capsule
Healthspan Elite Gold A-Z MultivitaminMen's Fitness Nutrition Awards Special Mention badge

Special mention to Healthspan Elite Gold A-Z Multivitamin (buy here), which packs in a full spectrum of key vitamins and minerals to support performance as well as general health. It’s Informed Sport approved, so safe to use for professional athletes. 

What you get:

  • 27 essential vitamins and minerals
  • One-a-day tablet
  • Vegan

GENERAL HEALTH
Health Drinks

Craving something more substantial than old-fashioned H20? From kombucha to protein water, today’s health drinks promise to quench your thirst while delivering a body-boosting dose of good nutrition.

VOW Nutrition Sparklean Protein DrinkMen's Fitness Nutrition Awards Winner badge

VOW Nutrition Sparklean Protein Drink

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This is a really great drink that harnesses the benefits of pea protein – one of the only plant proteins to contain all the essential amino acids, including leucine, which stimulate muscle protein synthesis. This drink provides a clear option – a lighter alternative to a creamy protein shake – and it’s pleasingly low in sugar. It’s also Informed Sports approved, so safe for professional athletes to drink. 

Why we like it:

  • High-quality source of protein
  • Supports muscle recovery after exercise
  • Refreshing alternative to creamy protein shakes

What you get:

  • 15g protein
  • 80 calories
  • Informed Sport approved
MOMO KombuchaMen's Fitness Nutrition Awards Highly Recommended badge

MOMO Kombucha

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A high-quality unfiltered kombucha. The sugar content is lower than many other products on the market, and you can taste that when you drink it. The brand has clearly taken a lot of effort to produce a clean, all-natural product. It’s a rich source of probiotic cultures and antioxidants – produced in the traditional way, in small glass jars, for a richer flavour. There are four flavour options, but I particularly enjoy the crisp Ginger-Lemon.

Why we like it:

  • High-quality kombucha prepared in small batches following traditional methods
  • Minimal ingredients list 
  • Rich source of probiotic cultures

What you get:

  • Live cultures and antioxidants
  • Organic
  • Completely unfiltered
Vieve Pineapple & Coconut Protein WaterMen's Fitness Nutrition Awards Highly Recommended badge

Special mention to Vieve Pineapple & Coconut Protein Water (buy here), a genuinely tasty drink that contains 20g collagen protein. It’s a good source of BCAAs, too.

What you get:

  • 20g protein
  • 90 calories
  • Refreshing taste

The post Men’s Fitness Nutrition Awards 2024 appeared first on Men's Fitness.

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